BrightPlan Blog

The Missing Link in Employee Wellness: Insights From Our CEO in Forbes

Written by BrightPlan Team | Jul 18,2025

Wellness benefits aren't just about providing fitness perks or mental health days to employees -- it's about supporting their financial health too.

In his latest feature for Forbes, BrightPlan CEO Marthin De Beer shares why financial wellness is the overlooked foundation of employee well-being and why it needs to be treated as a strategic investment, not just an add-on to an existing benefits stack.

"When I saw that 91% of employees experience financial stress, I had to pause," Marthin writes. "It's not just a stat. It's a signal -- and one that impacts everything from productivity to retention."

From leading billion-dollar businesses to building BrightPlan, Marthin has seen firsthand how unaddressed financial stress can quietly undermine even the strongest wellness strategies. But he's also seen the upside: When companies embed financial wellness into their culture, they unlock stronger engagement, reduced turnover, and a healthier, more resilient workforce.

His advice for leaders? If you want sustainable growth, start by investing in your people's financial well-being.

Read the full article in Forbes:

The Missing Link In Your Employee Health Strategy: Financial Health