BrightPlan combines the power of technology with personalized advice from Certified Financial Planner™ professionals to help you plan for today, retirement, and everything in between.
We do not sell your data. We only use your information to provide our services.
You know where you want to go, we'll show you how to get there. Our algorithms give each goal a custom investment plan. Looking for hands off investing? Open a BrightPlan Individual Retirement Account (IRA) to put your plan on auto-pilot.
Goals based, not investment led
BrightPlan moves beyond a “net worth target” by modeling your unique circumstances for each of your goals and the likely outcomes under various market conditions. Every goal gets its own risk profile, timeline, portfolio and investment account.
Time-tested planning and advice
Our approach was developed with our sister company Plancorp, an award-winning Registered Investment Advisor with over 30 years of experience and $4 billion under management.
Speak to real people
Your plan grows with you. When you open a Traditional, Roth, or Rollover IRA with BrightPlan you can speak with a Certified Financial PlannerTM professional from our sister company Plancorp. Build confidence by learning which accounts to invest in, how to allocate funds in your 401(k), when to take social security, and more.
Invest in your goals
Don't just save for your goals. Invest in them. BrightPlan recommends an investment plan for each of your goals, balancing risk and return to meet your objectives. You can apply our strategy to your existing investments (e.g. your 401K), or automate your plan in a BrightPlan Investment Account.
BrightPlan is part of a small group of Registered Investment Advisers (RIAs) offering evidence-based, low-cost funds from Dimensional Fund Advisors. Most RIA’s only work with clients who have a fortune to invest, BrightPlan works with everyone.
Always on your side
The first digital advisor certified by the Centre for Fiduciary Excellence (CEFEX). We're constantly looking out for you, not for sales commissions, kickbacks or hidden fees.
Going Global: Olympic Lessons in Investing
If you’re like me, the wrap up of this year’s Olympic games left you wondering: What do I watch on...
How to Prevent Lifestyle Creep
If you place your hand in a bowl of lukewarm water and start heating it, you’re unlikely to notice...
5 Reasons Mutual Funds are the Best Investment Vehicle for Your Financial Goals
I’ve always been a fan of simplicity. One of my goals in founding Plancorp in 1983 was to simplify...
Opened at TD Ameritrade | Managed by BrightPlan | Owned by You
BrightPlan Investment Accounts are opened at TD Ameritrade Institutional, a third-party custodian safeguarding more than $1.1 Trillion of assets. Through TD Ameritrade, cash and securities in BrightPlan Investment Accounts are each protected by $500,000 of insurance.