BrightPlan combines the power of technology with personalized advice to help you plan for today, retirement, and everything in between.
We do not sell your data. We only use your information to provide our services.
You know where you want to go, we'll show you how to get there. We design a personalized investment plan for your retirement goal. Apply our strategy to your existing 401(k) or open a BrightPlan Individual Retirement Account (IRA) to put your plan on auto-pilot.
Plan first, then invest
Start with a plan and only invest with us when you’re impressed with us. Until then, track your finances by linking bank, investment, credit card, and loan accounts to your plan. We support 15,000 financial institutions.
Our financial planning approach was developed with our sister company Plancorp, a Registered Investment Advisor with over 30 years of experience and $4 billion under management.
Speak to real people
Chat with a Certified Financial PlannerTM Professional from Plancorp when you open a Traditional, Roth, Rollover IRA, or other investment account with BrightPlan. Plan confidently by learning which accounts to invest in, how to allocate funds in your 401(k), when to take social security, and more.
Invest in your goals
Don't just save for your goals. Invest in them. BrightPlan recommends an investment plan for each of your goals, balancing risk and return to meet your objectives. You can apply our strategy to your existing investments e.g. your 401(k), or automate your plan in a BrightPlan Investment Account.
BrightPlan is part of a group of Registered Investment Advisers (RIAs) that offer evidence-based, low-cost funds from Dimensional Fund Advisors. Many RIA’s only work with clients who have a fortune to invest, BrightPlan works with everyone.
On your side
The first digital advisor certified by the Centre for Fiduciary Excellence (CEFEX). We're constantly looking out for you, not for product sales, kickbacks or hidden fees.
Going Global: Olympic Lessons in Investing
If you’re like me, the wrap up of this year’s Olympic games left you wondering: What do I watch on...
How to Prevent Lifestyle Creep
If you place your hand in a bowl of lukewarm water and start heating it, you’re unlikely to notice...
5 Reasons Mutual Funds are the Best Investment Vehicle for Your Financial Goals
I’ve always been a fan of simplicity. One of my goals in founding Plancorp in 1983 was to simplify...
Opened at TD Ameritrade | Managed by BrightPlan | Owned by You
BrightPlan Investment Accounts are opened at TD Ameritrade Institutional, a third-party custodian safeguarding more than $1.1 Trillion of assets. Through TD Ameritrade, cash and securities in BrightPlan Investment Accounts are each protected by $500,000 of insurance.