Scaling a business isn’t just about growing bigger. It’s about evolving faster than your business. In a recent feature in Entrepreneur magazine, BrightPlan CEO Marthin De Beer shares the real story behind what it takes to scale — and why reinvention is the key to sustainable growth.
From launching BrightPlan to building billion-dollar businesses, Marthin breaks down the leadership shifts, gut-check moments, and critical thresholds that separate fast-growing startups from truly scalable enterprises.
“I used to think scaling was just about growing — more customers, more revenue, more markets. But over time, I realized something no one tells you early on: You can’t scale a company unless you’re willing to scale yourself.
In every company I’ve helped build — whether we’re chasing our first million or pushing past a billion — I have encountered the same hidden truth: Growth doesn’t come in one clean line. It comes in thresholds. And at each one, the old rules break.”
His message is clear: growth doesn’t come in a straight line. It comes in waves of change, and only the agile can survive…
