Artificial intelligence is rapidly becoming part of everyday work, but simply adopting AI tools is no longer enough to create a competitive advantage. As organizations move beyond experimentation, the real opportunity lies in redesigning how work gets done.
Forward-thinking companies are embedding AI into core workflows to accelerate product development, improve engineering efficiency, unlock institutional knowledge, and transform business operations. Rather than treating AI as another productivity tool, they’re building AI-native operating models that enable faster innovation, better decision-making, and more scalable growth.
Join BrightPlan Founder and CEO Marthin De Beer and Chief Product Officer Larry Robinson for a discussion on how organizations are rethinking product development, engineering, and business operations for the AI era. They’ll explore what separates companies achieving incremental improvements from those creating lasting competitive advantages through AI-driven operational excellence.
Attendees will gain practical insights into designing AI-enabled workflows, rethinking organizational structures, and measuring success through business outcomes instead of AI adoption metrics.
Date: Thursday, August 20, 2026
Time: 1:00 PM Eastern
SHRM/HRCI:Earn 0.5 SHRM and 0.5 HRCI recertification credits (live attendees only)
Cost: Free with registration
Key Takeaways for HR and Business Leaders
Build AI into workflows, not just tools
Learn why sustainable competitive advantage comes from redesigning core business processes around AI rather than simply deploying new technologies.
Redesign teams for the AI era
Explore how product, engineering, and business leaders are evolving roles, organizational structures, and decision-making to maximize the impact of AI.
Measure operational outcomes
Understand how leading organizations evaluate AI success through business performance, innovation velocity, quality, and customer impact instead of adoption metrics alone.
Who Should Attend
CEOs, founders, product leaders, engineering leaders, HR executives, operations leaders, digital transformation teams, technology executives, and business leaders responsible for organizational strategy and innovation.
Speakers
Marthin De Beer
Founder & CEO, BrightPlan
Larry Robinson
Chief Product Officer, BrightPlan
Host
Sean Goheen
Director of Alliance Partnerships, BrightPlan
About BrightPlan
BrightPlan is a global leader in Total Financial Wellness. The company provides a comprehensive global solution that addresses all aspects of employees’ financial health at every stage of life and empowers HR teams to enhance the employee experience and better attract, retain, and engage talent. The unique combination of its digital platform and expert financial planners enables employers to deploy financial wellness solutions at scale while delivering personalization for employees. To learn more, visit brightplan.com.
