Nucleus Research examined what Bread Financial got back after deploying BrightPlan across a workforce of 6,500, and the independent finding was 75% annual ROI (return on investment) with the initial investment recovered in 2.1 years. How they built the number matters as much as the result: the entire quantified return came from reduced turnover alone, roughly 22% fewer departures, while productivity gains and reduced absenteeism sat in the model as benefits Nucleus left uncounted.
Inside the study you’ll get the complete financial model, three-year internal rate of return, cost of capital and tax assumptions behind every claim, and the deployment story of a call center-heavy workforce where financial stress was driving people out the door. Download the analysis for the arithmetic a CFO will ask you to defend.
*Disclosure: This case study was developed by a third party research firm, Nucleus Research, and includes statements about BrightPlan made by a current customer. BrightPlan did not provide any compensation in exchange for these statements.
