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BrightPlan Premium Programs

Employee financial wellbeing benefits are now a top retention lever: 91% of employees say they would consider switching jobs for more tailored options¹. BrightPlan Premium Programs are add-on, employee sponsored programs. They focus on the life events when that loyalty is decided, from an employee's first paycheck to their retirement readiness, and from executive financial complexity to a family's hardest moment.

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Program:
Retirement Readiness

The moment it serves:
The largest transition of a working life, guided, not guessed

Program:
Strong Start

The moment it serves:
The first paycheck and the habits that compound for decades

Program:
Executive Concierge

The moment it serves:
The most complex financial lives, met with white glove care

Program:
Survivor Support

The moment it serves:
The moment a family needs an employer most, met by a human

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How every program is delivered: people, technology, and programs

BrightPlan Premium Programs are built on three delivery pillars: certified human advisors, a locally compliant platform with the always-on AI Coach where regulation allows, and a guided program calendar. Journeys adjust to each employee's financial profile and the benefits their employer already funds, extending engagement past the program itself and lifting utilization of benefits employers pay for regardless of usage.

  • Personalized employee journeys that adapt to each participant's financial circumstances
  • The AI Coach, answering questions 24/7, at the moment employees ask
  • Certified Financial Planners, or the in-country equivalent, for the complexity digital tools leave open
  • An employer-branded launch with a custom landing page, videos, and email and collaboration tool campaigns
  • Milestone celebrations and completion certificates that keep participants moving
  • Action-based engagement built on concrete steps, not just content views
  • Measurable outcomes that show employers the impact of their investment

Retirement Readiness Program

How To Measure Retirement Readiness

BrightPlan defines retirement readiness as the confidence to close one chapter and own the next. The retirement industry measures proxies: participation rates tell you who enrolled, not who will retire, and account balances tell you what exists, not what will be needed. None of them answer the only question that matters: will this employee be able to retire? That question has real business stakes. Employees lacking the financial means to retire on schedule remain in their roles, and the consequences travel into succession timing, leadership bench depth, internal mobility, and payroll cost. BrightPlan research puts the exposure at roughly $50,000 per employee. Retirement Readiness turns that risk into a workforce strategy, not just a benefit.

Built on four pillars

  • Wealth

    Income sufficiency, savings trajectory, debt load, and retirement probability

  • Health

    Healthcare readiness, financial resilience, and longevity risk

  • Purpose

    Workforce transition preparedness and post-career planning confidence

  • Legacy

    Estate readiness, family impact, and long-term financial continuity

A journey for every employee, from their first day to their best day

The program meets employees at four stages: early career, with foundational financial wellness for those just starting out; mid-career, with planning guidance for peak earning years; late career, with retirement preparation as their horizon approaches; and ready to retire, with an eight-step interactive guide for employees within five years of retirement.

Every dimension of the retirement decision, covered:

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AI Coach


24/7 real-time, individualized answers to complex retirement questions and plan scenarios

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BrightPlan Academy


Curated education on Social Security, Medicare, income planning, emotional transition, and family impact

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Expert webinars


Live and on-demand sessions on the topics that drive the biggest decisions

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Personal financial platform


Individual retirement scenario modeling, spend-down planning for 20 to 30 year horizons, and secure account tracking

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CFP access


Certified Financial Planners® trained on your specific benefits for complex, personalized consultations

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12-month transition support


Ongoing platform access, Medicare resources, and advisor support after the retirement date

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Designed to help employers:

  • Improve retirement readiness with defined outcomes, not account activity.
  • Increase engagement with the retirement plan you already fund.
  • Support leadership succession planning and internal career mobility.
  • Reduce delayed retirement risk across your workforce planning horizon.
  • Help employees retire on time and with confidence in their decisions.

Strong Start Program

The first paycheck and the habits that compound for decades.

Early career employees arrive carrying student debt while navigating benefits enrollment for the first time, often without the financial knowledge either requires. BrightPlan research found 86% of Gen Z workers report financial stress, losing over 8 hours per week to it. Strong Start is an early career financial literacy program that takes employees from beginner to financially grounded during the months when retention patterns form. Ideal for graduate hiring programs, early career talent, and organizations investing in their next generation of leaders.

The Strong Start journey:
eight sections across five phases

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Designed to help employers:

  • Increase engagement among Gen Z employees from onboarding onward.
  • Help employees understand the full value of their compensation, from 401(k) matching to HSAs and stock options.
  • Improve utilization of benefits early career employees overlook.
  • Strengthen retention during the first years of tenure.
  • Build financial habits employees carry throughout their careers, across all four generations in your workforce.
  • Launch with low lift: the experience is fully built, and HR simply enrolls participants.

The BrightPlan Executive Concierge Program

The most complex financial lives, met with white glove care. Now available globally.

Executive financial circumstances run well past what traditional employee benefits address, and BrightPlan research found 72% of C-suite leaders report stress about their personal finances. Executive Concierge extends the financial wellness offering available to your broader workforce with tailored services for executives worldwide, built around the complexity of their executive compensation plans and personal financial management. Compounding the challenges, many executives have limited time to dedicate to managing their financial picture. Ideal for C-Suite teams and global senior leaders.

Support includes:

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Financial planning

Investment advice, retirement and goal planning, cash flow planning, insurance, and Social Security and national program support

Benefit optimization

Employer benefits, equity compensation, open enrollment elections, and decision-making resources

Tax and estate planning

Income tax support, guidance on current regulation, tax and legal document preparation support, and survivor services

Concierge administration

Oversight and training, regular updates, introduction materials for your executives, and continuous quality assurance

Survivor Support Program

The moment a family needs an employer most, met by a human.

When an employee or a family member passes away, surviving loved ones face financial and administrative decisions during an already difficult time. BrightPlan Survivor Support provides a twelve-month program of dedicated help, with unlimited consultations, a Service Coordinator, and access to a Certified Financial Planner. Employees see the value far beyond merely being a benefit. The impact on their life builds a stronger connection with the employer. Ideal for organizations that want their benefits to show up for employees and their families when it matters most.

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Twelve months of support includes:

  • A dedicated Service Coordinator with a timely initial response and check-ins every 60 days
  • Unlimited access to financial planners to review cash flow, estate planning considerations, income strategies, sources of liquidity, and savings plans
  • Estate settlement help with paperwork, documentation requirements, and contacts for account transitions
  • Life insurance claims coaching and support
  • 401(k) and retirement account consolidation guidance
  • 24/7 digital support with a comprehensive view of financial accounts, assets, and debts, plus grief and bereavement education

Ready to Solve Your Next Workforce Challenge?

Whether your priority is retirement readiness, early career talent, executive benefits, or standing by families through a loss, BrightPlan Premium Programs deliver targeted financial wellbeing experiences with measurable outcomes for employees and your organization.

Explore a Premium Program. Talk with BrightPlan

¹Morgan Stanley at Work, State of the Workplace Financial Benefits Study, 2026