2024 BrightPlan Wellness Barometer Survey launched 2024 BrightPlan Wellness Barometer Survey launched

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New Study: 86% of Gen Z Workers are Stressed About Their Finances 
Reporting Over 8 hours a Week in Lost Productivity

78% of leaders report employee financial stress has led to increased turnover; yet major disconnects continue between worker needs and employer support

San Jose, CA, April 30, 2024 – BrightPlan, a leader in Total Financial Wellness, today announced the results of its 2024 Wellness Barometer Survey1 on the state of workforce well-being. Among the survey’s key findings is that the majority of workers, including 86% of Gen Z, are stressed about their financial situation. Employees on average are losing over 7 hours of productivity each week due to their financial stress, and the problem is only getting bigger with younger generations seeing the most impact — Gen Z reports over 8 hours a week in lost productivity. 

However, leaders appear to be largely in the dark on the true state of their employees’ financial well-being and a major disconnect exists between worker needs and employer support. For example, while leaders estimate that 30% of their workforce has an “excellent” financial situation, just 12% of employees would describe their finances in those terms. Organizations also highly overestimate how satisfied their team members are with the support they receive from their employers. While 76% of workers are not satisfied with their company’s financial benefits, 92% of leaders believe their company offers the financial support employees need.

For employers, the time to act is now. An alarming 78% of leaders say their employees’ financial stress led to higher turnover last year. This issue is only likely to worsen as younger generations, who not only have higher stress levels but also demand more of their employers, become an increasingly dominant force in the labor market.

The High Cost of Financial Stress

The majority (85%) of respondents are stressed about their finances. Much of this stress centers around uncertain economic conditions, with both workers and leaders reporting that they’re concerned about high inflation (95%), rising interest rates (90%), a potential recession (88%), and market volatility (87%).

Workers are losing on average 7.3 hours of productivity each week due to their financial stress, costing US employers potentially $183 billion* annually. In addition, 78% of leaders say their employees’ financial stress led to higher turnover last year, noting that workers left for higher pay or better financial wellness benefits. 

Financial stress is also impacting other aspects of people’s well-being, with workers noting it has worsened their mental health (72%), social health (65%), and physical health (62%). Notably, leaders report being even more affected by financial stress than their employees. 

Financial Benefits and Support Are Lacking

It’s promising that over 8 out of 10 leaders say their company either offers or plans to offer financial benefits. However, 76% of employees are not satisfied with their company’s current financial benefits package. 

In fact, a major disconnect exists between workers and leaders when it comes to their perceptions around their employers’ support. While 92% of leaders say their company offers employees the financial guidance, support, and tools they need to achieve their life goals, just 56% of workers agree. 

“Among the leaders we surveyed, 75% admit that their company places more importance on profits than employee well-being,” said Marthin De Beer, founder and CEO, BrightPlan. “What leaders don’t recognize, however, is that ignoring workers’ needs for financial support is having a sizable impact on their bottom line. Investing in financial benefits isn’t just the right thing to do for your people— it’s also critical to driving business success and longevity.” 

Financial Literacy and Preparedness Remain Low

A strong foundation in financial literacy is essential for financial well-being. However, just 18% of respondents have basic financial literacy, even though 74% self-reported their literacy as being high or very high.  

With workers not getting enough guidance from their employers, many are turning to other sources for advice — with serious consequences. Nearly 8 out of 10 respondents say they’ve received bad financial advice, for example from friends (52%), family members (51%), co-workers (43%), and social media influencers (41%). Over half (55%) report that they’ve made financial mistakes based on the misguided information they’ve received. 

Due to these factors, many employees are experiencing low levels of financial preparedness. For example, 38% have no emergency savings or only enough for up to 2 months, and 42% have unmanageable debt. Nearly half (47%) are saving either nothing at all or less than 10% of their income for retirement. By leaving employees to fend for themselves, employers are taking on the potential consequences related to productivity and retention.

Workers and Employers Are Adapting

Despite workers struggling to stay afloat, many are taking action to try and improve their financial situation. For example, 88% are reassessing their financial habits, 83% are budgeting and saving more, and 75% are cutting expenses. In addition, 75% have made adjustments at work, including working extra hours to boost their savings (30%).

Meanwhile, 76% of leaders say their company is making at least one change this year due to market dynamics. While some are turning up their investments in AI and automation, leaders are avoiding cost-cutting actions that would negatively impact employee well-being. For example, just 14% say their company is removing employee benefits in 2024, down from 27% last year. 

“In our survey, leaders said the top people-related challenges they’re facing are supporting employees’ holistic well-being and attracting and retaining top talent,” said Dan Schawbel, Managing Partner, Workplace Intelligence. “While it’s encouraging that companies recognize the importance of offering financial benefits, they need to revisit their benefits and ensure they’re meeting employee expectations — especially if they want to recruit Gen Z talent. These young workers are struggling the most with their financial situation, and they also expect more from their employers in terms of support and benefits.”

To view the complete results, read the 2024 BrightPlan Wellness Barometer Survey report1. Register for the May 28 webinar on Human Resource Executive for a live walkthrough of the findings.


About BrightPlan

BrightPlan is a leader in Total Financial Wellness. The company provides a comprehensive global solution that addresses all aspects of employees’ financial health at every stage of life, and empowers HR teams to enhance the employee experience and better attract, retain, and engage talent. Its unique combination of digital platform and financial planners enables employers to deploy at scale while delivering personalization for employees. The company is the first digital Investment Advisor certified for fiduciary excellence by the Centre for Fiduciary Excellence (CEFEX). For more, visit brightplan.com.

Media Contact: pr@brightplan.com



BrightPlan LLC is an SEC-registered investment adviser that offers digital and human investment advice to US residents. Registration does not imply a certain level of skill or training nor does it imply endorsement by the SEC. BrightPlan is neither registered with any international agency to provide, nor does it provide, any investment advice to non-U.S. residents. BrightPlan is a registered trademark of BrightPlan, LLC. BrightPlan is certified by the Center for Fiduciary Excellence, LLC ("CEFEX") as having met their standards for Fiduciary Practices for Investment Advisors. Neither UKG nor any officers of UKG are clients of BrightPlan. BrightPlan will pay UKG a referral fee for each employer that signs up for the BrightPlan offering.