As a user of the BrightPlan website and/or all associated websites, mobile applications and other services (collectively, “BrightPlan”), your privacy is important to us. This Notice discusses the information we collect about you, how we treat it, with whom we share it, and how we protect it.
In the normal course of business, we collect personal information about you from a variety of sources, including:
We collect information from you when you send us feedback as well. Some information we collect is not explicitly submitted by the user. Examples of such information include (but are not limited to): usage information, browsing activity, click activity, browser-related information, IP address, requested URL, referring URL, and timestamp.
We do not sell information about current or former clients to third parties. We may disclose your personal information where we believe it is necessary or appropriate to:
We may also disclose personal information for everyday business purposes to: organizations or firms who provide consulting, technology or other services for us and agree to maintain its confidentiality and not use it for any other purpose; others, such as attorneys, trustees, family members, or others who are authorized to represent you, your estate, or a joint or co-owner of your account; or regulatory agencies.
Your personal and investment information is maintained by BrightPlan to provide you services and support, including customized investment services, and to fulfill our legal and regulatory requirements. We also use such information to provide you personalized investment news and information, including forward you articles from our blog and other third party news content. By having more information about you, we are able to customize our services to your particular investment preferences. We may use your brokerage account information in order to rebalance your accounts and keep your accounts in line with the investment preferences that you specified when signing up for the paid service and selecting portfolio(s).
We may also share information you provide with our brokerage partner to create a brokerage account for you, and with other third party service providers where you have expressly authorized us to do so.
Data that does not include personally identifiable information may be used for research purposes. For instance, we may compile data, excluding personally identifiable information, for purposes of demographic analysis and research. We may use usage information, browsing activity, click-thru activity, browser-related information, IP address, requested URL, referring URL, and timestamp information to help us diagnose problems with our servers, administer our website and services, and otherwise provide the highest possible level of service to you. In addition, we use this data in an aggregated, non-personally identifiable manner to perform statistical analyses of user behavior and characteristics in order to measure interest in and use of the various areas of our website and services.
We keep records of our advisory service, which may include but are not limited to records of the advice that we provide to you, your use of our services, and your communications to us about our services.
If you use a blog, forum, wiki, or other publicly published content product on our site, you should be aware that any personally identifiable information you submit there can be read, collected, or used by other users of these forums, and could be used to send you unsolicited messages. We are not responsible for the personally identifiable information you choose to submit in these forums.
We will send you service-related announcements on the rare occasions when it is necessary to do so. For instance, if our service is temporarily suspended for maintenance, we might send you an email. Generally, you may not opt-out of these communications, which are not promotional in nature. If you do not wish to receive them, you have the option to deactivate your account.
BrightPlan and these third-party online advertising companies may use the data collected, along with other information we have about you, to serve relevant ads to you. The advertisements may be relevant to your interests, as determined by your activity on BrightPlan and other websites. These are known as "interest-based advertisements."
You may opt-out of receiving interest-based advertisements from online advertising companies we associate with by going to the following link http://www.networkadvertising.org/managing/opt_out.asp and following the instructions provided.
We use third-party analytics tools, including “Google Analytics”, to collect information about the usage of this site. Google Analytics collect information about how often users visit this site, what pages they visit when they do so, and what other sites they used prior to coming to this site, among other information. We use this information to understand user interaction to improve this site.
You can prevent Google Analytics from recognizing you on return visits to this site by disabling cookies on your browser. You can opt-out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on here.
BrightPlan accounts are password-protected. We restrict access to your personal information to our employees and to permitted third-parties who need to know that information to provide products or services for us, or to provide, process, or maintain any security, account, or investment product, service or program for you or your benefit. To protect your personal information from unauthorized access and use, we have adopted administrative, technical, and physical security procedures that comply with federal law. These measures include computer safeguards and secured files and buildings.
We use our reasonable best efforts to protect our users’ information. If you have any questions about our security, then please contact us. We follow generally accepted industry standards to protect the personally identifiable information submitted to us, both during transmission and once we receive it. However, no method of transmission over the Internet or method of electronic storage is 100% secure.
You hereby acknowledge that we are not responsible for any intercepted information sent via the Internet, and you hereby release us from any and all claims arising out of or related to the use of intercepted information in any unauthorized manner.
This website is not directed to children, and we do not knowingly solicit information from any child under the age of 13. If a parent or guardian becomes aware that his or her child has provided us with personally identifiable information without his or her consent, he or she should contact us. Should a child whom we know to be under 13 send personal information to us, we will delete it as soon as possible.
We give you the opportunity to opt-out of receiving communications from us and to view, correct or remove your personal information. However, we will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements. To contact us directly regarding cancelling your account or correcting or removing other personal information, please email us at firstname.lastname@example.org
BrightPlan LLC is an SEC-registered investment adviser that only offers digital investment advice. Plancorp LLC is an affiliated SEC-registered investment adviser. Registration does not imply a certain level of skill or training nor does it imply endorsement by the SEC. All investing involves risk, including the loss of principal. Past performance does not guarantee future results. BrightPlan is a trademark of BrightPlan LLC, registered in the U.S. Patent and Trademark Office.
© 2019 BrightPlan LLC