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BrightPlan Launches Innovative Tool To Measure Value of Financial Wellness

Analysis: Financial Wellness Benefits Can Deliver More than $2,000 in Annual Value per Employee; Free Tool Enables Companies to Assess Impact


San Jose, CA, February 24, 2021 – BrightPlan, a leader in Total Financial Wellness, today announced an innovative online tool to help companies determine the total value and return on investment (ROI) of offering financial wellness benefits to their employees. The BrightPlan Total Financial Wellness Calculator reveals the potential measurable benefits of investing in employee financial wellness for both employers and employees. While value varies depending on the company, the calculator shows that, on average, BrightPlan's Total Financial Wellness solution can deliver $2,000 in benefits annually to the employee and approximately an additional $250,000 upon retirement, while generating $340,000 in potential annual value to the employer for a 5,000-person company.

Finances cause employees more stress than their jobs according to PwC, and a recent survey revealed that employees prioritize financial wellness benefits designed to manage this stress, even higher than healthcare. BrightPlan’s new calculator unpacks the potential impact of financial wellness programs by analyzing common savings and other financial benefits created by these programs. By quantifying the value of offering financial wellness in terms of dollars and cents--BrightPlan is paving the way for broader adoption.

“For too long, employers have been asked to ‘just trust’ that offering financial wellness benefits are a sound investment--but there’s been minimal data to back it up,” said Marthin De Beer, founder and CEO of BrightPlan. “The analysis is in--and it demonstrates the power of financial wellness to make a major impact on the bottom line while also improving the finances of employees, not to mention driving engagement and well-being, all for a relatively small investment. By providing a platform to uncover the myriad ways that financial wellness programs support better business and personal outcomes, we are enabling companies to recognize and ultimately unlock the untapped value of financial wellness.” 

The calculator assesses a wide variety of factors that can substantially impact the bottom line. With a short series of questions, the calculator customizes the potential dollar value of financial wellness for each employer and employee, taking into account the following: 

  • For employers and employees: Healthcare premium savings from switching to a Health Savings Account (HSA)-enabled plan and payroll and income tax savings from contributing to an HSA or a Flexible Spending Account (FSA).
  • For employers: Savings from turnover reduction, on-time retirement, and absenteeism reduction.
  • For employees: Retirement contribution tax deferrals, asset growth of retirement savings over time, and absenteeism due to financial stress. 

The final result and personalized business case provide an estimate of the total dollar value of financial wellness for the organization as well as for employees. 

“BrightPlan’s Total Financial Wellness Value Calculator is an important step in expanding the ‘benefits that matter’ conversation from HR teams to the broader C-Suite,” said Laura Becker, Research Manager, Employee Experience at IDC. “Until now, the market has not had a way to quantify the impact of financial wellness solutions on the health of the business as well as employee finances. As employers seek to deepen employee engagement and improve well-being, solutions that reinforce the value of financial wellness with tangible dollar amounts will help turn these services into essential business resources.”

Join us on February 25th for a live webinar on C-Suite Perspective: The Measurable Value of Total Financial Wellness for more discussion on this topic.


About BrightPlan

BrightPlan is a leader in Total Financial Wellness. The company is the first financial wellness solution certified for fiduciary excellence. BrightPlan provides a comprehensive personal finance solution for all employees that is real-time, personalized and integrated with employer benefits. Its unique combination of digital platform and human advisors supports employee personal financial goals at every stage of life, helping enterprises to better attract, retain and engage talent. For more, visit  


Disclosure: BrightPlan is an SEC-registered investment advisor offering digital investment advice to US residents and the first financial wellness solution certified for fiduciary excellence by the Centre for Fiduciary Excellence, LLC ("CEFEX") as having met their standards for Fiduciary Practices for Investment Advisors. Financial advisors are from Plancorp LLC, an affiliated SEC-registered investment adviser. Registration does not imply a certain level of skill or training nor does it imply endorsement by the SEC.